POSSIBILITY ABOUNDS

WaySeeing provides practical guidance for teams navigating the ethical use of AI, robotics, and emerging technology.

Black and white portrait of a young woman with shoulder-length hair, smiling gently, resting her head on her hand, sitting against a plain wall.

This isn’t ethics-as-usual.

Let’s be honest. Most times you meet an ethicist, you’re sitting in a mandatory course or something has gone seriously wrong.

And instead of discussing the things you’re actually worried about, you hear about someone else’s framework and principles. Perhaps, like Madelaine, you leave frustrated. Angry, even.

WaySeeing Founder, Madelaine Ley, was so disappointed by the way ethics was taught that she dropped out of university. After bartending a few years (a bootcamp for conversational skills), she found her way back into a master’s in philosophy and bioethics, then a PhD in Ethics of Technology, specializing in robotics and AI. What’d she learn?

We need to reinvigorate our ethical intuitions, so we can respond to the moment with agility.

Close-up of a computer motherboard with various electronic components, capacitors, and chips in black and white.
A flock of birds flying in the sky, captured from below in black and white.
A flock of birds flying in the sky, captured from below in black and white.

Working Together

Workshops & Keynotes

For teams developing the capacity to see technology differently and re-sensitize themselves to ethical possibility.

Ethical Agility Lab

Talks & Keynotes


How to Think About Robots [coming soon]

Ethics Advisory & Strategic Consulting

For leaders and teams making real decisions about AI, robotics or emerging technologies.

product design · adoption · deployment · organizational change · human–robot collaboration

On-going and fractional partnerships, pricing scoped individually.

Proactive Audits

A WaySeeing audit examines an AI or robotic system beyond its technical performance and regulatory requirements. We investigate how the technology affects:

people · relationships · work · culture · decision-making · power · ecology

And present it in an inspirational report that you’ll want to return to for years to come.

2-6 week engagements, from $8000 CAD

Office Hours.

A private conversation with WaySeeing founder, Dr. Madelaine. For those wrestling with a technology, project, decision or idea.

Come with:

  • a product you're building

  • an AI system you're considering

  • a difficult workplace question

  • a research idea

  • an ethical dilemma

  • a robotics project

  • something about AI that simply doesn't sit right

$350 CAD · 60 minutes

Book a Discovery Call

Philosopher & Ethicist

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Meet Madelaine

Madelaine Ley, PhD., has 12+ years bridging academia, industry, thought leadership, and contemplative practice.

Through WaySeeing Ethics Services, she expands the ethical skills and practice of leaders and teams, so they’re empowered when making choices about world-changing technologies.

Madelaine’s research is published in top philosophy of technology journals, large media outlets (BBC & NRC), and she is one of the "Lighthouse3’s 100 Brilliant Women in AI Ethics".

more on Madelaine